Tips for Successful Ads

Notes on what has worked best with our ads in the past. If you experiment with new techniques and find good results, be sure to add these tips here.

Ad Image

• Bold, catchy title

• Clean and clear design

• One cute image, relatively large in proportion to the ad

• Brief description - one sentence or point form which can include eligible age(s), location and languages (Avoid being too wordy, only necessary info)

  • Note: If it is exclusively an online study, make sure to include this in the image and bold it

Defining the Audience

Age

• You can chose between setting no upper age limit (e.g. 18+) or defining an upper age limit (e.g. 18-50).Sometimes ads with no upper age limit end up being really popular with older folks which shifts the engagement pattern of ads to older age groups, instead of targeting predominantly parents of young children. If you notice this being the case, it can be worth setting an upper age limit.

Tags

• Add many tags (specific to the study) – these are important to target your specific audience and prevent excess administrations from families who do not meet eligibility criteria

• Note: watch out for default tags (e.g. Canadian Tire, Interior Design). This hasn't been an issue as of recently but it is always best to check that Facebook has not added random, unessary tags.

• Examples of tags that KBH has used for ads:

  • Concordia University, Research, Parenthood, Motherhood, Fatherhood, Being a Mom, Enfant Mom Club, English language, French language, Spanish language, Language, MOMS, Parenting, Learning, Quebec, Nursery, Early childhood education, Infant, Toddler, Being Mommy, Child care, Stay at home dad, Child, stay at home mom, Childhood, JE T'AIME MAMAN, Child development, Bilingual education, MOMS Club, Stay-at-home parent, Bébé au Naturel, Super Moms, Developmental psychology, Parenting styles, Mon Bébé or Babies ツ, Bilingual Teacher, Child Caregiver, All parents, New Parents (0-12 months), Parents with toddlers (01-02 years) , Parents with preschoolers (03-05 years) , Parents with early school-age children (06-08 years) or Parents with preteens (09-12 years)