A/B+ Testing

It can be helpful to test different versions of an ad to see which performs best. This can be done by creating similar ads but changing certain details (i.e., testing two different images).

Facebook now offers the option to directly A/B test within the ad creation process. In order to use it, prepare two or more versions of an ad you wish to test. Then access this website https://www.facebook.com/business/help/1738164643098669?id=445653312788501 for more information and details on how to create the test. Go to the bottom of the page to access all information regarding A/B testing in Facebook.